I have never spoken to an agent who says they aren’t making money and haven’t been able to figure out why. There is always a reason, a cause, an excuse and often an absence of completing critical tasks. There is also a trail of obvious facts that lead me directly to the cause, the reason, […]
Posted in Business & Finance, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Zebra Reports 
Tags: attention, Branding & Design, business building, business plan, business planning, connections, consistency, focus, mailing list, mailings, Money, money management, networking, no schedule, saying no, scheduling, self-discipline, Time Management 
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Forgive me, I am feeling a little spicy today so this article is a little more blunt and to the point than usual! I have talked with a lot of stressed out agents this week who are doing too much themselves and not taking advantage of opportunities to leverage their time. If that sounds like […]
Q: “Denise, I am thinking of mailing to an area, but I am worried about costs! I heard there is another option available for mailing to an area that costs less. The Post Office runs it. What do you know about it?” A: Every Door Direct Mail (EDDM) may be a good option for you […]
The holiday season is a great time for people to connect and reconnect with each other. Every year at this time agents ask me what they can do to connect with their clients in a big way during the holidays. While I do agree that it is nice to get a holiday greeting of some […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents, Zebra Reports Tags: ACR, annual client review, Branding & Design, client care, CMA, connecting, Denise Lones, holidays, Lead Generation, mailings, zebra report 1 Comment »
It is essential that real estate agents pay particular attention to where their business is coming from. If you are an agent who has been in the business five years or longer and you have taken care of your past clients, then you should have a good chunk of business from repeat clients and past […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports Tags: ACR, annual client review, Branding & Design, Denise Lones, Lead Generation, mailings, past client referrals, past clients, referrals, relationships, repeat clients, zebra report 2 Comments »
When I was a top-producing agent, I discovered one of the most powerful marketing tools I’ve ever used in my marketing career. No matter what new company or real estate agent or business I find myself involved with, I try to convince them to use it … because it works. What is it? Articles! Writing […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents, Zebra Reports Tags: articles, Branding & Design, credibility, Denise Lones, Expert, information, mail, mailings, newsletters, Real Estate, zebra report No Comments »
Q: Denise, do you think I should send a yearly holiday card to my clients? A: That is a question I get all the time during the holidays. I usually do prefer you do send real estate information mailer to your clients rather than a card, but I have a lot of clients who send […]
Many agents who think about targeting a geographical farm choose that farm based on what they think will produce best results. But without verifying that research, this may not actually be the case. Other agents like the idea of farming their own neighborhood because it is convenient and people may already know them from that […]
Q: Denise, I am so close to meeting my income goal for the year. Yeah! However, I think I need another two transactions in the hopper to close by 12/31 to really make it. What do you suggest? A: If this were me, there are three sure-fire things I would plan on doing to make […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training Tags: ask denise, CAE, client appreciation event, Club Zebra, database, goal, income, Lead Generation, mailings, year-end No Comments » Q: Denise, I recently closed on a transaction and I really don’t think the sellers liked me because their home sold for less than they had originally wanted. Should I take them out of my database so I don’t waste money mailing to them in the future? A: ABSOLUTELY NOT!!!! Even though the sellers are […]
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