Q: Denise, do you think I should send a yearly holiday card to my clients?
A: That is a question I get all the time during the holidays. I usually do prefer you do send real estate information mailer to your clients rather than a card, but I have a lot of clients who send a card to their clients every year. If this is a system that works for you, you enjoy sending them, and your clients enjoy receiving them, then by all means continue.
However, if you haven’t sent one in the past, as a potential buyer or seller or even just as a homeowner, I would much rather receive real estate information from my real estate agent. Wouldn’t you?
If you would like a hybrid version, perhaps send out a card with a newsletter or include the message in your holiday card that they can look for their Property Review in January.