Tools and Systems for Real Estate Agents | The Zebra Blog

Archive for the ‘Tools and Systems for Real Estate Agents’ Category

Effective Communication with Sellers

I want to take a moment to discuss the importance of learning how to instill calm communication and conflict resolution at a listing presentation, especially when it comes to talking about price and handling objections. Too many agents make the mistake of rushing to present all their research and show all their marketing that they […]

Ask Denise: Mastering Stat Reports

Q: “Denise, I really wish I were more stat savvy. I see my competition and their offices put together these amazing reports and what I can generate is really lacking (and I don’t know the first thing about where the stats even come from so that isn’t helping). Help!” A: Your first step is education. […]

Pricing in the Land of “No Comps”

Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a, “comparable calamity!” But armed with just a few pricing tools, you can walk into a seller’s home […]

Ask Denise: Honest Statistics

Q: “Denise, I have been mailing to a farm area now for years and another agent has begun sending postcards to the same area. One of my clients collected a couple and gave them to me. I was shocked! The cards blatantly said she was #1 in sales for the last year. I don’t know […]

Ask Denise: Setback? Rebound!

Denise, I am frustrated! I have been in the business for 15 years and each year my business has gotten a little better and a little better. I was on track at the beginning of the year to finish the year a smidge higher than last year, but several clients have had a change of […]

Ask Denise: Reassuring Statistics

Q: “Denise, I have a number of clients who are concerned about the change in the real estate market. I am telling them that it isn’t like the Great Recession beginning but I don’t think they believe me. What information would you share with them to get them to calm down?” A: It can be […]

Serve Solutions, Not Endless Banter

So many agents I talk to find themselves stuck in this communication rut. Part of the challenge is they don’t have a system for effective problem-solving with their clients. Do you ever find yourself talking with a client to whom you just can’t seem to say no? Do you ever find yourself in a conversation […]

Don’t Just Connect…POWER CONNECT!

Real estate is an industry that has seen many ups and downs over the years. It has also seen monumental changes in the day-to-day operations and processes due to technology and the creation of online real estate search sites. Over the past two and half decades I have watched the industry go through monumental changes. […]

SURRENDER… and Win!

A client of mine came to me two years ago who was overwhelmed with where she was at in her business. She felt that she had hit her peak and would never again get back to where she had been years earlier. She had given up, was tired, and had lost her mojo. She even […]

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