Tools and Systems for Real Estate Agents | The Zebra Blog

Archive for the ‘Tools and Systems for Real Estate Agents’ Category

Keeping It Simple in 2022

Every year when the first of January rolls around, everyone comes up with this long list of things and goals they want to get done. But this year, I want you to start with one thing. Just one thing. Don’t get distracted by the fog of resolutions and checklists of goals. Pick out one goal […]

Your Listing Checklist – Naming and Claiming What You Do

In October, The Lones Group hosted our listing presentation class for real estate agents – Stop Losing Listings You Should Have Won. In that class, we offered 15 spots to those agents who wanted to revamp their listing presentation and be part of a case study. Well, those spots got taken very quickly. That case […]

Branding Spotlight: Annual Report Newsletter

It’s been a busy year for real estate markets everywhere, and maybe you’re taking some time in this “slower” fall/winter season to catch your breath—but don’t rest on your laurels. Prime your lead generating pipeline with a fantastic end-of-the-year Annual Report Newsletter! This is the best project to work on right now and send out […]

Attracting Leads to Your Pipeline with Geographical Farming

What is your lead pipeline like in real estate? Especially in this market, as we continue to see challenges with inventory and competitive buyers, we have to figure out a way to attract leads. You need a lead magnet! One of the best lead magnet systems I know if is Geographical Farming. When I was […]

Branding Spotlight: Custom Signs – Beyond the Yardarm

Can your clients identify you by your signage? Signs are a staple when it comes to marketing a home for sale. We’re all familiar with the classic yard-arm, but there are a lot of exciting options to maximize your curbside marketing and guide interested buyers. Printing and sign-making technology has advanced so that your signs […]

Don’t Be Afraid to Niche – It Won’t Limit Your Real Estate Business!

There comes a time in many agents’ careers when they get tired, burned out, and know they can’t continue in the business the way they have. Maybe they are selling across too large of an area that has awful traffic and they are spending more and more time on the road and less time in […]

Branding Spotlight: Calendars

Calendars are un-sung heroes, so we’re going to sing their praises today. When you need to organize your tasks and give your clients a visual timeline, there’s really nothing better than a branded calendar. This handout can span your expected timeline, whether it’s weeks or a couple of months. Lay out your sequence of events […]

Branding Spotlight: Open House Tools

Your open house system is key to making open houses easier and wowing potential buyers. Open houses are a lot of work, but they also come with a lot of opportunity.  Just passing out your business card won’t be enough. This winter, take out all your open house tools and see where any gaps may […]

Branding Spotlight: Past Client Materials

You have successfully closed the sale. Your buyers are thrilled with their new home. After months of working closely together, you don’t want to just disappear. (And, let’s be honest, it would be wonderful if they could refer you to their friends and family.) So what can you do to stay relevant without being pushy? […]

Branding Spotlight: What the Market is Buying?

Give your clients a snapshot of where current market interest is focused by showing them the full spectrum of recently purchased homes in their area. This can help your buyers see where they face the most competition for homes. Use this to show your sellers what kind of demand the market has for a home […]

Awesome, timely advice for real estate agents. Delivered weekly.
  • Fresh trends
  • Best practices
  • Research and statistics

Enter your email and stay on top of things,




Subscribe!