Tools and Systems for Real Estate Agents | The Zebra Blog

Archive for the ‘Tools and Systems for Real Estate Agents’ Category

Essential Buyer Tools – Amplify Your Buyer Toolbox

Buyers are a critical part of every real estate agent’s business and agents need to amplify up their buyer toolbox and provide buyers with tools to make good decisions. Here are a few of my favorite buyer tools: The Tour Kit –  No buyers tour kit is complete without a collection of handy materials for […]

Ask Denise: Investing in Branding

Q: “Denise, I know I need to develop a brand for a whole lot of reasons. But what is holding me back is the cost. I have heard it can cost thousands and thousands of dollars and I just don’t have that kind of cash!” A: I can’t speak to what other companies charge, but […]

Systems Can Make You BIG MONEY in Real Estate

I have always been a “systems” girl. I need things in their right place. I don’t like things out of order and I like to be able to control my environment. I am not a neat freak, but I am an organizational one. I like things to have a “home” and I like things to […]

Branding Procrastination = Costly Missed Opportunities

When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community.  I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]

The Marketing Triangle

Every real estate professional at some point in their career must face the cold hard facts about ineffective marketing.  Marketing is an essential part of running any successful business and real estate is no exception. Without good marketing you will never be able to predict what your business will look like year to year. Can […]

The Top 5 Actions of Super-Producing Agents

Are you working with clients you don’t really mesh well with? Are you spending money getting and chasing leads who don’t return your calls and emails? Do you agonize over keeping in contact with your past clients and in the end, never send anything? Do you find that every year you are working harder but […]

The Impact of Trends in Real Estate Investing – What You Need to Know

Smart investors are always on the hunt for the next big thing. I have been studying real estate investing trends for years, and I have identified trends that greatly affect investors. Here are a few of them: “Secondary” City Growth Many years ago, I began predicting great areas to invest in based on criteria I […]

Ask Denise: County vs Community

Q: “Denise, I am working on creating some mailing templates for my database with your company. My question is regarding statistics and information. I have clients all over the county, but I would ideally like to work in a smaller area. Do I include stats for the whole county or just the area that I […]

Direct Mail vs. Email

There isn’t a week that goes by that an agent tells me that they have decided to keep in touch with their past clients and sphere database primarily by an email newsletter. That email may be created by their company or it may be custom-created in MailChimp or Constant Contact, but the more important issue […]

Ask Denise: Digital Checklists

Q: “Denise, I am working on creating a checklist for listing a property (I know – finally!). I have two other team members and each of us have different responsibilities on the list. For example, I always order the signs while my assistant is the one who handles the flyers and print marketing. We are […]

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