Tools and Systems for Real Estate Agents | The Zebra Blog

Archive for the ‘Tools and Systems for Real Estate Agents’ Category

Branding Spotlight: Homeowner’s Equity Appreciation Report

Do your clients know how much their property has appreciated in value since they purchased it? When you need something quick, this Homeowner’s Equity Appreciation Report is a fantastic tool that can be added on to Annual Client Review or it can be a completely separate report that you send. This is a fast and […]

Branding Spotlight: Appreciation by Neighborhood

Are you helping a seller visualize the market value of their home? Or are you assisting a buyer in pin-pointing a good area for investment? Or maybe you are at an open house and want something valuable to give to potential buyers? The Appreciation by Neighborhood map can be a star in all of those […]

Do You Have Trouble Speaking Up?

Quick show of hands – how many of you had a challenging transaction over the last 12 months? One that was in danger of failing at some point between pending to close? Wow! Let’s see. Hmmm…almost…all of you!

Education is the Key to Great Client Care

I’m so excited because this week, I’m in beautiful Las Vegas. I’m staying at the incredible Cosmopolitan Hotel, which has the best views of the Bellagio fountains. (You’ll see them going off behind me.) I’m here sharpening my skills and updating my knowledge, because I always want to be in the forefront of what is […]

Six Pieces of Data to Wow Your Clients (and tell your market’s story)

Most real estate agents consider themselves “people” people and aren’t as comfortable with data, graphing, pulling numbers, etc. However, if you could master finding out how to pull just six pieces of data in your MLS, I guarantee you will be more confident in your buyer and seller consultations, will be able to drop numbers […]

Need Listings? The 4 Letters That Can Revolutionize Your Listing Lead Generation Strategy

Tired of tech and want an easy-to-execute listing lead strategy? If you think it sounds too good to be true, it’s not. I developed my Letters for Listings series more than two decades ago. Although the series has been updated, the mechanics are as basic as they were more than 20 years ago, and perhaps even […]

Creating a Team or Partnership? This is your MUST-HAVE!

Expectations in a team or partnership.

I have worked with dozens and dozens of partnerships, teams, and businesses through the years. The vast majority of them wind up falling apart. Agents and brokers form alliances with the best of intentions – I am good at this, you are good at that; let’s leverage our time and resources – but usually don’t […]

Ask Denise: Homeowner Equity Report

Q: “Denise, tell me more about this homeowner’s equity report to send to past clients that I have heard you talk about.” A: The Homeowner’s Equity Report is a fantastic tool that can be added on to Annual Client Review or it can be a completely separate report that you send. Basically, you are showing […]

Automate Your Business for the Holidays

Every year in mid-November I hear the same complaint from agents. They come to me and say: “Denise, everything is slowing down. I feel like there’s no point to doing anything right now. So I think I’ll just ramp things down and plan next year.” While it’s a good idea to plan next year, it […]

The Danger of Not Doing Your Research Before You Open Your Mouth

I received a call recently from a client that was upset because she had lost a listing that she was sure she was going to get from a past client.  When I asked her why she thought she did not get the listing she told me that she had no idea.  So, I asked her […]

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