Branding & Design | The Zebra Blog

Archive for the ‘Branding & Design’ Category

Branding Spotlight: Open House Tools

Your open house system is key to making open houses easier and wowing potential buyers. Open houses are a lot of work, but they also come with a lot of opportunity.  Just passing out your business card won’t be enough. This winter, take out all your open house tools and see where any gaps may […]

Branding Spotlight: Past Client Materials

You have successfully closed the sale. Your buyers are thrilled with their new home. After months of working closely together, you don’t want to just disappear. (And, let’s be honest, it would be wonderful if they could refer you to their friends and family.) So what can you do to stay relevant without being pushy? […]

Branding Spotlight: The Danger of Waiting

It might be old news, but interest rates are still at historic lows. If your clients are on the fence about entering the market right while things are heated, show them how much waiting around could cost them in interest. Whether it’s their first mortgage or their fifth, low interest rates mean more buying power. […]

Branding Spotlight: What Will $X Buy?

When you want a snazzy piece of marketing that will entice both buying and listing clients, look to this template that pulls double-duty. Sometimes, your clients might have trouble imaging how much house their price point can buy, especially if they’re from out of the area or haven’t been keeping up with the market over […]

Branding Spotlight: What the Market is Buying?

Give your clients a snapshot of where current market interest is focused by showing them the full spectrum of recently purchased homes in their area. This can help your buyers see where they face the most competition for homes. Use this to show your sellers what kind of demand the market has for a home […]

Branding Spotlight: Annual Client Review

Are you looking at your pipeline thinking you would like some additional business come January? Perhaps the single most important follow-up and client care activity that you can do every year is the Annual Client Review. This snapshot of market activity is appreciated by clients, demonstrates your expertise and gives you several opportunities to reconnect […]

Branding Spotlight: Homeowner’s Equity Appreciation Report

Do your clients know how much their property has appreciated in value since they purchased it? When you need something quick, this Homeowner’s Equity Appreciation Report is a fantastic tool that can be added on to Annual Client Review or it can be a completely separate report that you send. This is a fast and […]

Branding Spotlight: Appreciation by Neighborhood

Are you helping a seller visualize the market value of their home? Or are you assisting a buyer in pin-pointing a good area for investment? Or maybe you are at an open house and want something valuable to give to potential buyers? The Appreciation by Neighborhood map can be a star in all of those […]

Branding Spotlight: Buyer Package

These days, buyers need a little more than a “wants” checklist and a down payment to purchase a home, and as their agent, it is your job to educate them. No one could expect you to recite everything you know about buying a house at a moment’s notice. That’s where your Buyer Package comes in […]

Branding Spotlight: Presentation Folders

Imagine: You have a packet of information for your client. Reports, graphs, flyers, buyer or seller info, check lists—so many pieces of paper! Do you staple it? Do you paperclip it? Or, if it’s really thick, do you put a binder clip on it? None of the above! Tuck everything into a beautifully branded folder […]

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