Branding & Design | The Zebra Blog

Archive for the ‘Branding & Design’ Category

Ask Denise: Branding Bottles?

Q: “Denise, I am thinking about getting water bottles for my open houses with my branding on them. What do you think?” A: While I certainly applaud the use of your brand on just about anything, I wonder if this is consistent with your goals which, in this case, are to provide brand recognition for […]

Branding Spotlight: Kerryn Lyons

Kerryn Lyon’s new fashionable navy and gold branding is simple in design and rich in color. Her luxurious gold logo and matching gold border define the design. We used a bold and modern font combination for her marketing materials, and a lively brush script for her signature. Kerryn is a joy to talk to, and […]

Ask Denise: Investing in Branding

Q: “Denise, I know I need to develop a brand for a whole lot of reasons. But what is holding me back is the cost. I have heard it can cost thousands and thousands of dollars and I just don’t have that kind of cash!” A: I can’t speak to what other companies charge, but […]

Branding Spotlight: Rhonda Bleck

West Seattle agent Rhonda Bleck is absolutely in love with mid-century modern style, and embraced a retro aesthetic in her Mastery design. Her selection of brilliant orange and turquoise is both eye-catching and nostalgic. She emphasizes her low-to-no-drama business style with minimal lines and clean blocks of color, and throws in some fun with asymmetrical […]

Branding Procrastination = Costly Missed Opportunities

When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community.  I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]

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