Branding Spotlight: Custom Signs – Beyond the Yardarm | The Zebra Blog

Branding Spotlight: Custom Signs – Beyond the Yardarm

Can your clients identify you by your signage? Signs are a staple when it comes to marketing a home for sale. We’re all familiar with the classic yard-arm, but there are a lot of exciting options to maximize your curbside marketing and guide interested buyers. Printing and sign-making technology has advanced so that your signs can have unique shapes, bright and durable colors, and leave the front lawn flawless once removed. Some even have solar-powered lighting to boost your evening exposure.

Here are some sign options you can ask your local sign-maker about.

Sign Riders: If you must use a generic broker sign, riders are a great way to add your personality to the top or bottom of a sign.

A-boards or Sandwich Signs: These are great for announcing open houses and helping buyers find the house easily.

Directional Arrows: Again, these are perfect for open houses. They can come with bases to stand on the sidewalk or wires to sink into the lawn.

Feather Flags: When you really want to make a splash at an open house or client appreciation event, set up some small feather-flags. Many designs fold up for easy storage.

“Remove your Shoes” sign: Protect your seller’s floors, especially in the wet months of the year by posting a small sign like this at your open house.

Special Feature cards or Silent Talkers: These tiny signs help buyers identify important features in a home they are touring.

Welcome Boards: An attractive board with basic info shares valuable information at open houses, client appreciation events, or in your office lobby.

It’s important to clear your vision for signs with your managing broker, but don’t shy away from innovative branding that helps you and your clients stand out. Our design team loves working on signs and can communicate with your printer of choice to help ensure a beautiful end product.

Need to visually organize to stay on task? Call us at 360-527-8904 or email [email protected] today!


Curious about how your personal style can be represented in a professional brand? Book a branding consultation today!


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