Lead Generation | The Zebra Blog

Posts Tagged ‘Lead Generation’

Ask Denise: Opening Doors at Open Houses

Q: “Denise, I am so tired of holding open houses! Every time I ask if buyers are working with an agent, they answer, “yes.” Are they all really working with agents or are they just blowing me off?” A: There is really no way of knowing, but if you are constantly getting shut down when […]

To Control Your Results, Control Your Outreach

It is around this time of year, when one month is already gone on the calendar, that I begin to get a sense of who is on track to have a strong spring and who may need to really ramp up. How do I know? New connections and outreach. Lots of agents begin the year […]

Ask Denise: Expired Listings Lead Generation

Q: “Denise, I am starting to see expired listings in my area that are not relisting right away. Of course, the reason these sellers have expired is due to their unrealistic price expectations although there are a few examples of marketing that could definitely be improved. I was thinking about doing some lead generation by […]

Ask Denise: Setback? Rebound!

Denise, I am frustrated! I have been in the business for 15 years and each year my business has gotten a little better and a little better. I was on track at the beginning of the year to finish the year a smidge higher than last year, but several clients have had a change of […]

Don’t Just Connect…POWER CONNECT!

Real estate is an industry that has seen many ups and downs over the years. It has also seen monumental changes in the day-to-day operations and processes due to technology and the creation of online real estate search sites. Over the past two and half decades I have watched the industry go through monumental changes. […]

Ask Denise: Jump-Start the Pipeline

Q: “Denise, I am a little bit concerned about my pipeline. This time of year it is usually overflowing, but right now, I only have two clients in there who are going to be ready in a month or two. What are some things I should do to get things moving?” A: Although there are […]

Ask Denise: Low-Key Marketing

Q: “Denise, I am part of a running club and I would love to start cultivating business from these potential clients. What is the best way to do that?” A: The best way to do that is to be yourself. If you start selling yourself or being overly-enthusiastic about real estate, it is going to […]

Ask Denise: Breaking Away from Bad Leads

Q: “Denise, I have about 50% of my business coming from a relocation company which sounds great, right? I get around 20 transactions per year from this lead generation source. But at the end of the day, what I am paying in referral fees back to this company is atrocious! I did the math and […]

The Grass is Not Greener – Water Your Lawn and Reap the Benefits!

It is not even the end of the first week of January and already I have had NUMEROUS agents contact me to ask if they should sign up for the “latest and greatest” online marketing lead generation program. Sales people are out in force this week, so if your phone has been ringing off the […]

Ask Denise: Database Mailers

Q: “Denise, this year I am committed to building a stronger relationship with my past clients and my database. These are the people I want to do more business with so I am stepping up my communications with them. Right now I send a design magazine which is customized for me once every-other month. It […]

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