Lead Generation | The Zebra Blog

Posts Tagged ‘Lead Generation’

Automate Your Business for the Holidays

Every year in mid-November I hear the same complaint from agents. They come to me and say: “Denise, everything is slowing down. I feel like there’s no point to doing anything right now. So I think I’ll just ramp things down and plan next year.” While it’s a good idea to plan next year, it […]

Ask Denise: Planning My Exit Strategy

Q: “Denise, I am five years away from retirement and I am trying to decide how much I want to ramp up my business before retiring. I am on track for a comfortable retirement, so I don’t need to ramp up for the money, but I do think I need to go out with a […]

Ask Denise: Keeping a Fresh Pace

Q: “Denise, I know I am not the only one having a weird year. Spring is usually my busiest time and while I am lucky to have had a steady stream of transactions, due to COVID, overall my production is down. I am not concerned about the financial side because I have some other transactions […]

Ask Denise: Niche Mailing Campaign

Q: “Denise, I am taking your advice and doing some focused lead generation for the next 90 days. I have identified a shortage of small homes (less than 1000 square feet) in a very popular neighborhood just outside the city center. There have been eight listings that have come on the market in the last […]

Ask Denise: Prep for 2020

Q: “Denise, I am looking forward to it being quiet for the next couple of weeks in my business. I will be doing some fun things with my family, but do you have any suggestions of how I can put a couple of days of quiet time to good use?” A: I certainly do! In […]

Listen, You Don’t Need that Stuff!

There isn’t a week that goes by that I am not asked about my opinion about a new bright shiny tool, CRM program, app, system or new lead generation that promises to revolutionize the way an agent does business. There are promises of increased income and solutions to every pain point an agent might have. […]

Ask Denise: “I have a Buyer” Letter Campaign

Q: “Denise, I have buyers who missed out on buying a property a few months ago (multiple offer situation). They are specific in the building they want to buy in. When they first missed out a few months ago, I sent a letter to the homeowners indicating that I had a bona fide buyer. But […]

Lead Generation: Does it Cost You Time? Money? Or Time AND Money?

Many of you know the story of my importing 10,000 teddy bears after I went on a trip to Seoul Korea with a flight attendant friend of mine. This was many years ago prior to me starting my real estate career and what I learned from this experience changed me for the better forever. I […]

The Last 90 Days Can Make or Break Your Year…and Set the Tone for Next Year

Every year around this time I hear from agents that are examining their current year’s production and are worrying about finishing the year strong.  After nine months of hard work it is normal for agents to get tired, lose some of their selling steam, and be looking forward to the holidays.  Most agents want a […]

Ask Denise: Tactfully Marketing to Sensitive Niches

Q: “Denise, I just went through a divorce. It was brutal and now I want to help others in the same position. I want to help people take a much more collaborative approach to deciding what to do with their real estate assets. Do you think this approach is unrealistic?” A: Not at all. Divorce […]

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