They say letter-writing is a dying art. However, nothing could be further from the truth! Old school as it sounds, writing letters, even boring business letters, is not only exponentially more fun when you use your branded stationary, it is a phenomenal way to get the attention of potential clients in your market. Other agents […]
Posted in Branding & Design, Branding Spotlight 
Tags: custom branding, letter, stationary 
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Q: “Denise, I have buyers who missed out on buying a property a few months ago (multiple offer situation). They are specific in the building they want to buy in. When they first missed out a few months ago, I sent a letter to the homeowners indicating that I had a bona fide buyer. But […]
Posted in Ask Denise, Buyers, Communication, Client Care, and Follow-up Tags: Buyers, Lead Generation, letter, location No Comments »
Q: “Denise, what is more effective for a farm: postcards, letters, or social media advertising?” A: Great question! When I think of the most effective type of farming, I like to think in terms of layers and the more layers you can add, the more effective your connecting with the people in that farm will […]
Posted in Ask Denise Tags: ads, advertising, Branding & Design, farm, letter, monthly mailing, newsletter, open houses, postcard, social media, sponsorship No Comments »
Several weeks ago, I introduced the idea of The Tipping Point – that moment in time when it becomes more advantageous for a seller to sell than to stay in his or her home. In areas where markets have inventory shortages, making more homeowners aware that their tipping point may be near is critical for […]
Every seller has that moment in time when something happens that pushes them to making a decision to sell. In fact, many sellers don’t even know they want to sell until someone informs them of the benefits of selling. For example, imagine a seller is at home and they retrieve their mail and find a […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Sellers, Zebra Reports Tags: assessment, Branding & Design, Denise Lones, home worth, Lead Generation, letter, mail, Real Estate, real estate marketing, sell, Seller, tipping point, zebra report No Comments »
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