Q: “Denise, what is more effective for a farm: postcards, letters, or social media advertising?” A: Great question! When I think of the most effective type of farming, I like to think in terms of layers and the more layers you can add, the more effective your connecting with the people in that farm will […]
Posted in Ask Denise, Marketing 
Tags: ads, advertising, agent markeing, Branding & Design, farm, layers of marketing, letter, monthly mailing, newsletter, open houses, postcard, publication, social media, sponsor, sponsorship 
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Q: “Denise, I am an older agent (three years until retirement!). I keep feeling like I am missing the boat when it comes to social media. I don’t want to Tweet! I don’t want to waste my time on Facebook or Insta-whatever! And I certainly don’t want to chat on any Snap-thingy. I don’t need […]
Q: “Denise, I have had a number of my clients review me on Zillow, but I also want those reviews to be on Yelp, REALTOR.com, and Facebook. Can I just copy and paste?” In a short answer, no. Each client needs to review you individually and rate you from their own account. If your goal […]
Posted in Ask Denise, Communication, Client Care, and Follow-up Tags: best practices, Facebook, realtor.com, reviews, social media, yelp, zillow No Comments »
Online and offline marketing is an essential part of every successful real estate agents business. Here are some ideas that you can implement this year to help you expand your offline and online presence. Social Media Websites Make sure that you have social media presence on all the big social media sites. The essential sites […]
Posted in Business & Finance, Communication, Client Care, and Follow-up, Marketing, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Zebra Reports Tags: Branding & Design, community involvement, marketing ideas, photography, pinterest, social media, testimonials, website, website design No Comments »
Q: Denise, I am having a client appreciation event at the ballpark in a few weeks (Go Mariners!) and I was inspired by your video blog a few weeks ago. Do you think I could use a system like BombBomb to make videos that will get people excited about my event? A: Yes yes and […]
Q: Denise, I want to add a lead generation activity for 2015. Would you recommend I focus on social media and post a lot of real estate information? Or should I add a farm area? It is much cheaper for me to focus on social media… A: Hands down, geographical farming is a reliable, long-term […]
When was the last time you looked at your Zillow profile? How about Trulia? Have you claimed your REALTOR.com profile? Do you even know what is on your LinkedIn page? While you may not think about the impact of thoroughly completing these four online profiles, I can guarantee you that your potential buyers and sellers […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Marketing, Real Estate Coaching, Mentoring, and Training, Technology, Tools and Systems for Real Estate Agents, Zebra Reports Tags: Denise Lones, image, information, linkedin, profiles, Real Estate, realtor.com, social media, trulia, zebra report, zillow No Comments » Q: Denise, due to your urging, I just updated my Linked In profile and a client has “endorsed” me. How should I respond?
Posted in Ask Denise, Technology Tags: etiquette, golden rule, linkedin, recommendations, social media No Comments »
Recently I worked with a group of real estate agents and asked them to focus on building their online presence. I wanted to see how their business was affected by increasing their online visibility. Of course, I wanted them to blog and have a strong presence in their community but I also wanted to see […]
Q: Is Pinterest really going to help me build my real estate business … or is it just another time waster? A: Like anything, Pinterest has the ability to help your business … or to distract you from work. Because of the way you can collect and display information, I think Pinterest definitely has the […]
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