Ask Denise: “I have a Buyer” Letter Campaign | The Zebra Blog

Ask Denise: “I have a Buyer” Letter Campaign

Q: “Denise, I have buyers who missed out on buying a property a few months ago (multiple offer situation). They are specific in the building they want to buy in. When they first missed out a few months ago, I sent a letter to the homeowners indicating that I had a bona fide buyer. But I didn’t get any bites. My buyers still want to buy. Should I send another letter?”

A: Yes! In fact, I would send up to four differently-worded letters over about a six month period if the buyers were still in the market. You can word it differently by offering different incentives such as a longer closing or a rent-back (or other things the sellers may be interested in). Don’t underestimate the importance of reaching out!

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