Every year in mid-November I hear the same comment from agents: “Denise, the market is slowing down. I think I’ll just wind things down, assume nothing else is going to happen, and then wind up next year.” Think again! If you aren’t ready to close your books on your business for the year, it is […]
Posts Tagged ‘competition’
This November: Are You Winding-Down When You Should Be Winding-Up?
Ask Denise: Past Client Care
Q: Denise, I have been burned by past clients this last year. I have had 3-4 people who wound up going with another agent. I am mailing my past clients and sphere each month, but I don’t call or see them live. Is the monthly mailer enough? Do I need to do more? I am […]
The Power of Branding
A brand is a visual expression of who you are, what you offer, and what your clients can expect from you. It is a blueprint of your client experience. It will season conversations about you and your company, and it must be an authentic representation of who you are. Your brand can instantly communicate what […]
Ask Denise: Agent Competition
Q: Denise, I want to market to the units in my condo, but there is another agent who lives here who is already marketing here. Should I find another building to market or should I take him down? A: You obviously find drive in being competitive, but there is a thing as a little too […]
Why You Need Your Own “Brand,” by Denise Lones
By Denise Lones M.I.R.M., CSP A new client of mine was recently approached by her broker. He didn’t understand why the agent hired me to do “branding”. His comment? “Why do you need to spend money on that? We have company marketing materials that you can use.” Sound familiar? I bet it does. Many agents […]