Over the years, The Lones Group has built hundreds and hundreds of brands for agents. These brands are as unique as each and every agent they were built for. They are eye-catching, memorable, and brimming with agent personality. They do the job of talking for the agent when the agent is not in front of […]
Staci recently upgraded her online presence by switching to a new AgentFire website designed by The Lones Group. She wanted to take her website to the next level by allowing clients to learn more about the area’s she serves. Clients can easily check out the best places to dine, drink, shop, as well as gather […]
Posted in Branding & Design, Branding Spotlight 
Tags: agentfire, custom, Custom website, gold, real estate technology, website, website design 
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The starting point: Born in Finland, Susanne is drawn to minimal, Nordic design and all things outdoors. From hiking and boating to snowboarding and beyond. She started the branding process with a delightful eclectic request: she wanted to include an octopus into her brand. The target audience: “Sisu” literally translates to “go” in Finnish, but […]
Posted in Branding & Design, Branding Spotlight Tags: blue, custom, eclectic, logo, nautical, understated, yellow No Comments »
The starting point: In search of a modern and luxurious brand to elevate his business, Steven Lieu selected a Custom Branding package. Specifically drawn to the appeal of working with the design team in developing of a unique and iconic, luxury logo to really allow his new brand to stand out. The target audience: Steven […]
Posted in Branding & Design, Branding Spotlight Tags: black, charcoal, custom, gold, gray, luxury, sidebar, silk, texture No Comments »
The starting point: Hailing from Hawaii, Kookie Wemyss and Jake Bradshaw are a mother-son team that love travel, both for the adventure and the people they meet along the way. Together, they have made the Hele Home Team. Hele, a Hawaiian word meaning “go to”, symbolizes their passion for helping clients move anywhere they want […]
Posted in Branding & Design, Branding Spotlight Tags: charcoal, curve, custom, custom brand, gold, monogram, wave No Comments »
The starting point: Debra has over 24 years of experience with over 300 properties closed. She wanted her Custom Brand to reflect her integrity and passion for customer service. The target audience: She enjoys helping families find the perfect home, whether they are relocating from another area or switching gears with major life events. Before […]
Posted in Branding & Design, Branding Spotlight Tags: blue, custom, dramatic, elegant, gold, monogram, navy No Comments »
The starting point: Krista started with a unique logo and a teal color she loved, but she needed to get systematized with templates to maximize her marketing. She selected a Custom design package to give her brand a solid foundation. The target audience: Krista wanted a design that would work for her “casual luxury” clients […]
Posted in Branding & Design, Branding Spotlight Tags: aqua, blue, custom, custom branding, logo, minimal, teal, understated, white No Comments »
Q: “Denise, I am a newer agent and am having a difficult time competing with more-seasoned agents. But my background is as a mortgage lender, so my experience in the industry is relevant. What do you suggest?” A: I think you need a document that outlines your years of service to the real estate industry.
If I had a dollar for every time one of my clients asked me my opinion about the latest and greatest business building product or gimmick, I would be a multi-millionaire. Agents are always looking for ways to improve their business model and to increase their income, but they often overlook their best asset. The […]
Q: “Denise, I know I need to develop a brand for a whole lot of reasons. But what is holding me back is the cost. I have heard it can cost thousands and thousands of dollars and I just don’t have that kind of cash!” A: I can’t speak to what other companies charge, but […]
Posted in Ask Denise, Branding & Design, Tools and Systems for Real Estate Agents Tags: brand, branding, cost, custom, Investment, semi custom pro, systems, tools No Comments »
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