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Posts Tagged ‘white’

Banding Spotlight: Klarman & Zaugg

Erik Zaugg and Joe Klarman, team leaders of the Russell Jones brokerage in the heart of Seattle, envisioned a personal brand design inspired by pulp fiction magazines–like the comic book-style magazine printed in the early to mid-1900’s. We started by creating a logo with text similar to the magazine headlines, and a custom Seattle Skyline […]

Branding Spotlight: Kathy Madsen & Mary Nelson

Kathy and Mary wanted a design that was cutting edge but still classic. Both love the emotional power of luxurious black-and-white photography, and so their brand includes a filmstrip of lifestyle photos in the header. The overall palette of pale taupe and charcoal grey keep the design warm, but let the content and property photos […]

Branding Spotlight: Melissa Harris

Melissa Harris’s new Mastery Brand combines her understated style with a hint of artistic patterns for a bold and unique statement. The tone-on-tone geometric pattern in the header draws the eye towards her hand-written monogram logo. Melissa’s tagline “helping you find home sweet home” is a nod to her Midwestern roots. The powerful combination of […]

Branding Spotlight: Neressa Carr

Neressa Carr’s love of the Pacific Northwest coastline was the key inspiration for her new Mastery brand. Neressa chose imagery of our local coastline, beach strewn pebbles, sun-bleached driftwood, and Adirondack chairs with a view. Even the white-washed wood texture in her footer conveys the modern and easygoing Puget Sound lifestyle. Her hexagonal monogram is […]

Branding Spotlight: Terry Vehrs

With over three decades of experience, Terry Vehrs’ new Mastery Brand creates a elegant and commanding backdrop for his marketing campaigns. His gold monogram, floating over a modern home image, conveys his specialty in waterfront communities. Fields of teal-navy lend strength and sophistication while a rough brush font adds personality and approachability. The simplicity of […]

Branding Spotlight: Pamela Bailey

Pam’s new branding is a refreshing spin on a classic Lones Group brand! We first designed Pam’s brand in 2009, and recently when she joined the Mastery graduation class of 2019. Pam’s whole business changed when she moved to Utah, so we adjusted her brand to showcase beautiful local imagery. We used her former gold […]

Branding Spotlight: Sharon Engels

One of our Whatcom County neighbors, Sharon Engels, has boosted her business identity with a new Semi-Custom PRO brand. The country-lifestyle photos on her agent-marketing pieces perfectly reflect the aesthetic of her community. We used a serif font to ensure headline legibility, and a whimsical script font to add a personal touch to every piece. […]

Branding Spotlight: Teresa Nielsen & Daughters

A genuine family business, Teresa Nielsen and her daughters wanted something very personal and approachable in their Mastery brand. Teresa’s personal mantra is “enjoy your life”, and the unique use of candid shots in a black-and-white brings her message to life.  The Nielsen team wanted fun, bright colors in their brand such as teal, aqua, […]

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