The starting point: Margo Street owns her own brokerage and needed a sleek design to help her team stand out. She has a policy of education and empowerment, and enjoys helping her clients with one-on-one personalized care.

The target audience: Because the brand is for her whole business, Margo wanted the design to work for residential and commercial property marketing, and appeal to a large client base of all ages and experience levels.

The strategy:  An eye-catching logo, incorporating mountains and pine trees with a roof-line, perfectly reflects her local North Olympia market. The curved header provides balance and space for her logo while making room for photos and headlines. A strong palette of navy and rich red adds interest and professionalism.

The final brand: Margo’s brand and her new systems are sure to catapult her business to a new level, and we are excited to share the journey.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.