blue | The Zebra Blog

Posts Tagged ‘blue’

Branding Spotlight: Tom Quagliata

The starting point: With a background as an appraiser and years of experience in commercial real estate, Tom Qualiata wanted to unify his marketing and systems with a sleek and professional look. His business style emphasizes transparency and integrity, and he selected an elegant Semi-Custom PRO design to bring everything together. The target audience:¬† He […]

Branding Spotlight: Juana Cundari

The starting point: Juana is authentically passionate about working with her clients and wanted to develop systems and tools to serve them better. With an eye on the goal of building her own team, she selected a Custom Branding Package to start her journey. The target audience:Juana works with relocation clients, so she needed a […]

Branding Spotlight: Kathie McNelis

The starting point: With a background in retail leadership and a love of architecture and interior design, Kathie is new to the world of real estate and wanted a brand that would reflect her style in a subtle and elegant way. The target audience: Kathie wants to help clients find their dream homes. She is […]

Branding Spotlight: Jenn Flynn

The starting point: Jenn owns her brokerage, Quorum Laurelhurst, and wanted a consistent look for her whole team that would span print and digital media. The target audience: Her team serves a wide variety of clients, so the brand needed to edify all kinds of content, from property marketing to agent marketing to team recruiting.

Branding Spotlight: Susan Shorett

The starting point: Susan is a historic homes specialist and enthusiast, as well as a senior downsizing specialist. Her passion for historic homes has resulted in her not only painstakingly restoring numerous historic homes, but researching and archiving Seattle-area properties designed by her great-great uncle almost 100 years ago. The target audience: Her dedication for […]

Branding Spotlight: Debra Hamilton

The starting point: Debra has over 24 years of experience with over 300 properties closed. She wanted her Custom Brand to reflect her integrity and passion for customer service. The target audience: She enjoys helping families find the perfect home, whether they are relocating from another area or switching gears with major life events. Before […]

Branding Spotlight: Teresa Nielsen

The starting point: Today, we’re revisiting Teresa Neilsen’s beautiful teal brand as she focuses on streamlining the value of her geo-farm marketing. The target audience:¬†Teresa is building her niche in waterfront and water-view properties between Des Moines and Dash Point. The strategy: Clean but content-rich postcard mailers make a splash in every mailbox.

Branding Spotlight: Dorothy Driver

The starting point: Dorothy loves color and wanted to include all of her favorite hues in her Mastery brand. She also wanted to use dots as a major branding element, as she built brand equity with dot-patterns before. However, the final brand also needed to work well for her business partner Don and incorporate their […]

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