The starting point: An experienced agent in Pennsylvania, Flossie is well known in her market by just her first name. She wanted her custom brand to leverage that name recognition and lay the foundation for systematizing her business.

The target audience: With a database full of repeat and referral clients, Flossie wanted to appeal to her existing sphere and draw in potential new clients with a classic design.

The strategy:  A navy tone-on-tone pattern establishes a cozy feeling of home and conveys the authority of her extensive experience in the market. Her name is treated with an elegant script font, with just a touch of texture, brings to mind the historic events of our nation’s creation, which Pennsylvania played a major part in.

The final brand: Flossie’s final brand blends classic elements with a touch of whimsy to best convey her energetic and upbeat personality. We’re looking forward to supporting this new chapter in her business.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.