Kris LaBrie refreshed her first brand to streamline the structure and lock-in an iconic logo. The logo was the primary focus of her brand refresh. As the roofline intersects the monogram, the down-stroke of the L becomes a chimney and the horizontal leg becomes the foundation of a house. With a window filling the space between, the whole logo looks like a stylized house silhouette.
Through the rest of the brand, she retained the soft birch texture, and streamlined her color selection for to include a pop of bright blue backed by soft, light grays. This created a minimal and natural combination that helps her stand out and streamlines her marketing workflow.
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