brand equity | The Zebra Blog

Posts Tagged ‘brand equity’

Branding Spotlight: Karla Sullivan

Karla came into branding with a bright yellow-gold monogram logo and wanted a minimal brand to support it. We kept it simple with a geometric background pattern to add interest and an accent script font for her name treatment. We just love her fresh and sunny palette, which is a welcome pop of color on […]

Is it Time to Refresh Your Brand?

Evolution, not Revolution, is the key to a successful brand refresh! If you think about companies that have been around for decades, most of them go through a brand refresh at some point. Think about Pepsi, Starbucks, and even Google! It is rarer that a company undergoes a complete overhaul, but it happens when an […]

Branding Spotlight: Kristy LaVigne – Refresh!

The starting point: Kristy is a no-nonsense agent that takes her job and her clients seriously. She has used her custom brand for many years and felt ready for a refresh. She works in the Eastside area and along the waterfront, so she wanted to open up the design to give important content more space. […]

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