business branding | The Zebra Blog

Posts Tagged ‘business branding’

Ask Denise: Branding Within the Rules

Q: “Denise, I am ready to create a brand for myself in 2017, but my company is very particular about using their templates for business cards and property marketing (house flyers, just listed cards, for sale sign). What should I do?” A: You should defer to your brokerage rules, but there may be ways that […]

Design Spotlight: “Caramel Macchiato”

Do you think brown = boring?  We couldn’t disagree more!  In fact, shades of brown can be very effective, depending on the message of your brand. Brown represents stability, orderliness, confidence, and reliability — all positive traits to have, particularly in an industry which is often viewed with skepticism by consumers. We’ve elevated basic brown […]

Design Spotlight: Dave Bray

Dave Bray came to us looking for a brand with high impact, high functionality, and high visibility. Drawn to a classic design style, Dave wanted to also incorporate tasteful contemporary elements.   Because Dave works primarily with banks and investors, he needed a clean, professional image – but one that would stand out in the crowd. […]

Design Spotlight: Sharon Newsom

The brand we developed for Sharon Newsom has a rich and welcoming flavor, while maintaining an air of simplicity. While Sharon’s personal style leans toward elegant and dramatic, it was important to her to have her brand remain a backdrop which allows her to showcase her clients’ properties. The use of a watermark allows Sharon’s […]

Design Spotlight: “Urban Explosion”

A fun, modern take on a Seattle-based brand, “Urban Explosion” takes a Seattle image in a whole new direction.  We’ve used the iconic skyline as a backdrop, but have added a fun graphic element that has moved this design from very classic to a bit eclectic!   A touch of the mid-century (via the “swoosh” and […]

Design Spotlight: “Mahogany Accents”

The “Mahogany Accents” brand is inspired by a classic motif.  Although it combines both brown and green, the brand doesn’t feel heavy or dated.  Instead, it draws on the positive attributes of green (a sense of calm and safety) and brown (feelings of reliability and approachability) in a fresh, new way. Whether you want to […]

Why Savvy Agents Brand

I’ve been flooded with questions and comments about real estate logos and branding in the last 30 days.  We had such positive response to our recent “before and after” contest … and it made me realize that I need to talk about the power of branding more regularly. I’m a proponent of branding because it […]

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