Evolution, not Revolution, is the key to a successful brand refresh! If you think about companies that have been around for decades, most of them go through a brand refresh at some point. Think about Pepsi, Starbucks, and even Google! It is rarer that a company undergoes a complete overhaul, but it happens when an […]
Q: “Denise, I am ready to create a brand for myself in 2017, but my company is very particular about using their templates for business cards and property marketing (house flyers, just listed cards, for sale sign). What should I do?” A: You should defer to your brokerage rules, but there may be ways that […]
Patty is a dynamic agent with a strong background in corporate America. When she got her real estate license she was the Rookie of the Year and took the Vancouver, WA market by storm. After a period of time as a successful agent in Texas, she moved back to the Vancouver area and joined with […]
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Tags: brand, branding, Branding & Design, branding examples, branding solutions, business branding, design, design spotlight, graphic design, logo, personal branding, Real Estate, real estate branding, real estate branding logos, real estate marketing 
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Mastery client, Tyler Staples’ attention to client care, his community and family were among the first things we noted when he first came to us. With a background in flight, Tyler not only needed a brand that would stand out but also would pay homage to his area and his history. Our design team spent […]
Posted in Branding & Design, Branding Spotlight, Tools and Systems for Real Estate Agents Tags: brand, branding, Branding & Design, branding examples, branding solutions, business branding, design, design spotlight, graphic design, logo, personal branding, real estate branding, real estate branding logos, real estate marketing No Comments »
Just like everyone’s favorite Prom theme of the same name, “Under the Sea” shares similar characteristics: it’s fun, it’s memorable, and it’s dressed to impress! One of our favorite designs in the Instant Identity gallery, this watery theme has a universal appeal. As humans, and being over 50% water ourselves, we are naturally drawn to […]
Do you think brown = boring? We couldn’t disagree more! In fact, shades of brown can be very effective, depending on the message of your brand. Brown represents stability, orderliness, confidence, and reliability — all positive traits to have, particularly in an industry which is often viewed with skepticism by consumers. We’ve elevated basic brown […]
Dave Bray came to us looking for a brand with high impact, high functionality, and high visibility. Drawn to a classic design style, Dave wanted to also incorporate tasteful contemporary elements. Because Dave works primarily with banks and investors, he needed a clean, professional image – but one that would stand out in the crowd. […]
The brand we developed for Sharon Newsom has a rich and welcoming flavor, while maintaining an air of simplicity. While Sharon’s personal style leans toward elegant and dramatic, it was important to her to have her brand remain a backdrop which allows her to showcase her clients’ properties. The use of a watermark allows Sharon’s […]
A fun, modern take on a Seattle-based brand, “Urban Explosion” takes a Seattle image in a whole new direction. We’ve used the iconic skyline as a backdrop, but have added a fun graphic element that has moved this design from very classic to a bit eclectic! A touch of the mid-century (via the “swoosh” and […]
The “Mahogany Accents” brand is inspired by a classic motif. Although it combines both brown and green, the brand doesn’t feel heavy or dated. Instead, it draws on the positive attributes of green (a sense of calm and safety) and brown (feelings of reliability and approachability) in a fresh, new way. Whether you want to […]
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