personal branding | The Zebra Blog

Posts Tagged ‘personal branding’

Branding Procrastination = Costly Missed Opportunities

When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community.  I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]

Ask Denise: To Brand or Not To Brand

Q: “Denise, I have been thinking about developing a brand with your company, but when I talked to my managing broker about it, she strongly encouraged me to not develop a brand and to instead use the materials the company provides. She didn’t say I outright couldn’t, but the impression I was left with was […]

Design Spotlight: June Griffiths

This week’s design spotlight features a BRAND REFRESH client, June Griffiths. June specializes in the Bellevue, Issaquah, Sammamish, and Eastside markets. She has been in business since 1989. She came to the Lones Group for brand development 10 years ago. Her brand featured red, blue, and northwest imagery.  Ten years later, she felt it was […]

Design Spotlight: Dave Bray

Dave Bray came to us looking for a brand with high impact, high functionality, and high visibility. Drawn to a classic design style, Dave wanted to also incorporate tasteful contemporary elements.   Because Dave works primarily with banks and investors, he needed a clean, professional image – but one that would stand out in the crowd. […]

Design Spotlight: Sharon Newsom

The brand we developed for Sharon Newsom has a rich and welcoming flavor, while maintaining an air of simplicity. While Sharon’s personal style leans toward elegant and dramatic, it was important to her to have her brand remain a backdrop which allows her to showcase her clients’ properties. The use of a watermark allows Sharon’s […]

Design Spotlight: “Mahogany Accents”

The “Mahogany Accents” brand is inspired by a classic motif.  Although it combines both brown and green, the brand doesn’t feel heavy or dated.  Instead, it draws on the positive attributes of green (a sense of calm and safety) and brown (feelings of reliability and approachability) in a fresh, new way. Whether you want to […]

Why Savvy Agents Brand

I’ve been flooded with questions and comments about real estate logos and branding in the last 30 days.  We had such positive response to our recent “before and after” contest … and it made me realize that I need to talk about the power of branding more regularly. I’m a proponent of branding because it […]

And the Winner Is…

Remember the branding “before and after” contest I announced on August 4th … and the finalists we revealed on September 1st? Well, I’m thrilled today to declare the winner of our contest – Francine Viola! The results of our poll, as determined by our Zebra Report readers, were:

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