Q: “Denise, I am ready to establish a brand for myself and my business, but I am at a brokerage who “highly discourages” this and wants us to use the company brand. They even offer staff to help with things like creating flyers and marketing materials, but it all has to be in the company […]
Posted in Ask Denise, Branding & Design 
Tags: branding, brokerage branding, discouraged, office, office dynamics, personal brand, personal branding, rules 
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When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community. I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]
Q: “Denise, I have been thinking about developing a brand with your company, but when I talked to my managing broker about it, she strongly encouraged me to not develop a brand and to instead use the materials the company provides. She didn’t say I outright couldn’t, but the impression I was left with was […]
This week’s design spotlight features a BRAND REFRESH client, June Griffiths. June specializes in the Bellevue, Issaquah, Sammamish, and Eastside markets. She has been in business since 1989. She came to the Lones Group for brand development 10 years ago. Her brand featured red, blue, and northwest imagery. Ten years later, she felt it was […]
Patty is a dynamic agent with a strong background in corporate America. When she got her real estate license she was the Rookie of the Year and took the Vancouver, WA market by storm. After a period of time as a successful agent in Texas, she moved back to the Vancouver area and joined with […]
Posted in Branding & Design, Branding Spotlight Tags: brand, branding, Branding & Design, branding examples, branding solutions, business branding, design, design spotlight, graphic design, logo, personal branding, Real Estate, real estate branding, real estate branding logos, real estate marketing No Comments »
Mastery client, Tyler Staples’ attention to client care, his community and family were among the first things we noted when he first came to us. With a background in flight, Tyler not only needed a brand that would stand out but also would pay homage to his area and his history. Our design team spent […]
Posted in Branding & Design, Branding Spotlight, Tools and Systems for Real Estate Agents Tags: brand, branding, Branding & Design, branding examples, branding solutions, business branding, design, design spotlight, graphic design, logo, personal branding, real estate branding, real estate branding logos, real estate marketing No Comments »
Dave Bray came to us looking for a brand with high impact, high functionality, and high visibility. Drawn to a classic design style, Dave wanted to also incorporate tasteful contemporary elements. Because Dave works primarily with banks and investors, he needed a clean, professional image – but one that would stand out in the crowd. […]
The brand we developed for Sharon Newsom has a rich and welcoming flavor, while maintaining an air of simplicity. While Sharon’s personal style leans toward elegant and dramatic, it was important to her to have her brand remain a backdrop which allows her to showcase her clients’ properties. The use of a watermark allows Sharon’s […]
The “Mahogany Accents” brand is inspired by a classic motif. Although it combines both brown and green, the brand doesn’t feel heavy or dated. Instead, it draws on the positive attributes of green (a sense of calm and safety) and brown (feelings of reliability and approachability) in a fresh, new way. Whether you want to […]
I’ve been flooded with questions and comments about real estate logos and branding in the last 30 days. We had such positive response to our recent “before and after” contest … and it made me realize that I need to talk about the power of branding more regularly. I’m a proponent of branding because it […]
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