This week’s design spotlight features a BRAND REFRESH client, June Griffiths. June specializes in the Bellevue, Issaquah, Sammamish, and Eastside markets. She has been in business since 1989. She came to the Lones Group for brand development 10 years ago. Her brand featured red, blue, and northwest imagery. Ten years later, she felt it was time to refresh her professional image with a Brand Refresh.
After a Brand Refresh Consultation call with June, we started updating the design by removing the red sidebar to increase functionality. The brand retained the blues in a soft gradient through the header and footer. The local imagery was replaced with a recognizable pattern and stylized monogram to create a timeless brand image. To further improve the functionality of her brand, she changed her font selection to include system fonts, which are readily available on almost all computers. Finally, June independently hired a professional calligraphist to hand-write her name treatment.
The Brand Refresh included several of the most versatile templates, so that June can easily recreate the business tools and systems she has used over the last decade with her beautiful new design.
If you are one of the hundreds of agents for whom we have developed a brand, perhaps its time for a refresh! Contact us today!
Want to learn how branding can make a difference in your real estate business? Call us at (360) 527-8904, email [email protected], or learn more: