Today I want to tackle something I hear a lot of people talking about: the elevator pitch. (Some people call it an elevator speech, elevator statement or elevator opening.) It’s a term that bugs me because I don’t like the word “pitch.” It sounds sales-y, pushy, and just plain aggressive. I know that if you […]
Do you ever get that feeling in the pit of your stomach when you think about that certain thing that you have been putting off? That thing you know you should do and would make you feel better to just get it off your plate? But the thought of tackling it is so overwhelming that […]
Q: “Denise, I have been thinking about developing a brand with your company, but when I talked to my managing broker about it, she strongly encouraged me to not develop a brand and to instead use the materials the company provides. She didn’t say I outright couldn’t, but the impression I was left with was […]
One of my favorite things to do in my real estate training is to work with agents one-on-one to help them see how they communicate with their clients. I will even videotape them. I critique their performance and together we identify flaws in their communication style and we make a plan for improvement. None of us […]
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