Do you think brown = boring? We couldn’t disagree more! In fact, shades of brown can be very effective, depending on the message of your brand.
Brown represents stability, orderliness, confidence, and reliability — all positive traits to have, particularly in an industry which is often viewed with skepticism by consumers.
We’ve elevated basic brown and instead used a monochromatic brown-toned palette of caramel, chocolate, and cream to create our latest brand — “Caramel Macchiato”!