The starting point: When David Croppi and Jason Cook decided to join forces and create South Bellevue Partners, they needed a unified look for their joint marketing.

The target audience: While the name of their group identifies the location, their new branding needed to draw in their past clients and attract future clients in. This meant retaining certain brand elements to bring their established brand equity into their new partnership.

The strategy & final design: They combined the dark blue from David’s brand with the eye-catching orange from Jason’s brand. Both brands had a diamond-shaped logo, so our design team shaped the “SB” monogram similarly. This is repeated in the footer as an elegant, geometric border. With plenty of white space to keep their brand fresh and minimal, they are already making waves in South Bellevue.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.