Branding Spotlight: Erica Sugden | The Zebra Blog

Branding Spotlight: Erica Sugden

Starting Point: With a background as a lender, Erica transitioned into real estate before taking time to raise and grow her young family. Excited and ready to re-enter the workforce after being a stay-at-home mother for two years, Erica was ready for a brand that incorporated the elegant script monogram she’d used previously with the clean modern touches of a brand for 2021.

The Strategy: Valuing honesty, integrity, and transparency, Erica was looking for a brand that would reflect her values while matching her formal and professional style. Erica always sets clear expectations and wanted a minimal yet elegant brand to match.

The Final Brand: Her high-contrast charcoal and white palette is a perfect fit for the luxury market she works in. With a variety of light and dark backgrounds, her new branded templates will help her display her listings and valuable content in the best light.


To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email [email protected]


 

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