The starting point: Tyler Staples first brand from The Lones Group was created a half-decade ago, with a dramatic sense of style. He returned this year, ready to embrace the fresh, bright and minimal style that’s sweeping the design world. His number one goal was to create a strong impression, while blending with the contemporary appearance of his brokerage.

The target audience: Tyler works with both buyers and sellers in the greater Seattle area, which means he needed a clear brand that would appeal a broad audience of working professionals.

The strategy: Transitioning to a clean white background gave his content and new custom logo plenty of space while maintaining a corporate and professional energy. The design aims to accentuate to the content in every template and tool.

The final brand: Tyler’s final brand is sleek and simple. The monogram powerfully draws the eye into the page, while the dark blue against the clean white background creates stunning contrast and clean lines. Tyler’s brand refresh is yet another great example of how a brand can evolve as times and skillsets change.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.