Ask Denise: Investing in Branding | The Zebra Blog

Ask Denise: Investing in Branding

Q: “Denise, I know I need to develop a brand for a whole lot of reasons. But what is holding me back is the cost. I have heard it can cost thousands and thousands of dollars and I just don’t have that kind of cash!”

A: I can’t speak to what other companies charge, but we are such strong believers in the impact a great brand can have that we have made brand development and the initial set of templates very affordable. Our Semi-Custom PRO branding package is $3,588 and our Custom branding package is $5,988. We even offer monthly financing over 12 months (in-house financing – you work with our bookkeeper, Nancy). That makes our monthly financing either $299 for Semi-Custom PRO or $499 for Custom.

Essentially, I liken this to an investment in a car. You know you need a car and many folks pay between $299-$499 for a monthly car payment. It would be difficult to do business without a car. Not having one would slow you down considerably OR you may have to pay for a service like UBER.

When you don’t have a brand, it can slow your business down. It may be difficult to take care of your past clients or generate leads effectively because you don’t have a system. In fact, some people even have to pay for online leads due to their lack of brand and systems.

My point? Branding is an investment, not a cost. It is an investment that will make you money year-in and year-out. And the cool thing is we have clients who develop a brand with us and every year or so they come back and are ready to add a new system or two. For example, right now we are working with clients who developed a brand with us in the past and now they are just starting a geographical farm or need a buyer package. This allows you to really grow with your brand, develop the systems you need, and invest incrementally in your business as you start to see those returns.

If you have been thinking about a brand, there really is no better time. The clock is ticking on our Summer Branding Special and we would really love to help you take your business to the next level. Sign up for a 30 minute business consultation and we will help you envision how your business can thrive with branded solutions in place. I look forward to talking with you!

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