The starting point: Krista started with a unique logo and a teal color she loved, but she needed to get systematized with templates to maximize her marketing. She selected a Custom design package to give her brand a solid foundation.

The target audience: Krista wanted a design that would work for her “casual luxury” clients and properties and communicate her concierge-style service.

The strategy: She liked linear layouts with just a touch of color. She also wanted a key incorporated into her name treatment, so we used the hexagon and monogram from her logo and then styled the key teeth to match the “H” in her last name.

The final design: Her main serif font has a touch of flair and many of her templates take advantage of edge-to-edge photos for a luxurious feel. This design keeps her established logo front and center and enhances the brand equity she has already built. The bright colors and unique logo shapes give Krista’s new branding a fun and personal impression.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.