This week’s design spotlight features one of our MASTERY branding clients, Kim Stevenson. Born and raised in Washington state, Kim Stevenson married her high school sweetheart and followed his NHL hockey career across the United States. Returning to the Issaquah area after 16 years with the NHL Kim needed her own brand identity to help increase her recognition and impact in her hometown area. Her tagline “Intentional Excellence | Uncompromising Representation” defines her dedication to her clients and her commitment to service.
In her branding we used crossed and angled gold lines as a subtle nod to her hockey background with abstract “hockey sticks” that only one with knowledge of her background might recognize. Kim loves dark, rich traditional colors which we have used in her branding with a rich black background, dark burgundy red framing bars, and shining gold accent lines. A strong, yet dynamic structure gives her brand a feeling of professionalism and dependability. Traditional, bold fonts and an elegant script for her name further enforce the feeling of classic excellence.
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