Pricing | The Zebra Blog

Posts Tagged ‘Pricing’

The Key to Winning a Seller’s Confidence

When I was a new agent – and I mean a brand new agent in my very early 20s – I was called to go out on a  listing presentation. I had not met the seller before nor been on his property. I got to the house and briefcase in hand, began walking up to […]

Pricing in the Land of “No Comps”

Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a, “comparable calamity!” But armed with just a few pricing tools, you can walk into a seller’s home […]

Pricing With Confidence

One of the hardest parts of your job as a real estate agent is the ability to price a seller’s home correctly. There are so many variables that go along with accurate pricing and if agents do not consider all of these, they may be costing their sellers thousands of dollars in lost potential sales […]

Ask Denise: Awkward Pricing

Q: “Denise, I am about to take a listing that I know is overpriced. It is not significantly overpriced, but it is definitely outside the comfort range. The problem is that our market is so fast right now that I can’t, with good conscience, say that my sellers CAN’T get that price, I just think […]

Pricing in a Hot Market

Price Reduced sign in front of house

Sellers can be very unrealistic about the price they want you to list their home for, especially when the market is moving quickly and in their favor. Many agents get caught up with their seller’s optimism because, to some degree, they feel the seller has a point. After all, homes are selling like hotcakes and […]

Ask Denise: Farming Follow-up?

Denise Lones

Q:  Denise, after several months of farming, I just got my first call (yeah!) and I am going to a listing presentation this week. I have created my farming bible that you recommend and I want to have some current market information with me. What should I bring? A:  Congratulations! I am so proud of […]

The Elephant in the Room

elephant in the room

Have you ever been sitting with a client and your gut told you to ask something, but you just couldn’t quite get the words out? This often the case when you are afraid a question will make someone uncomfortable. However, those uncomfortable questions are critical to get at the heart of the matter. You can’t […]

Helping Sellers Get Realistic About Price

lingering home for sale

Unrealistic sellers have been a big challenge for real estate agents for decades. It is common for sellers to have a different view of their home value than the market does. The difficulty comes when it is time to get the home listed and the seller believes that they are leaving money on the table […]

Ask Denise: Overpriced Listing

Denise Lones

Q:  Denise, I am the listing agent for an overpriced property. Unfortunately, I allowed it to be priced optimistically when I listed it a few months ago and my client is only allowing a minimal price reduction instead of the larger price reduction needed to bring it in line with the market. I told her […]

In the News

Rolled up Newspaper

Denise’s recent Zebra Report article about “Pricing in the Land of “No Comps” was just picked up by the Georgia Association of REALTORS® and is featured in their March/April issue of their Georgia REALTOR® magazine. To view the article as featured in the magazine, please Click Here! Once there, see pages 8 – 10 for […]

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