It doesn’t matter what market I’m in, there are 5 things that are critical to track, and they have to do with things like the pace of the market, what the market is willing to pay, how the market has changed year-over-year, and most importantly what the relationship is between the buyers and sellers in […]
The fundamentals of a strong real estate market are simple: Strong demand and a healthy supply makes for a good real estate market. But what happens when the world is faced with a health crisis and real estate agents are faced with the challenge of having to navigate unchartered territory?
Q: “Denise, I want to put together a snazzy market report infographic that compares median sales price, available listings, new listings, pending listings, solds, and a few more metrics every month. I might mail it out, have it at an open house, or even use it in my listing presentations. I have a vision and […]
Q: “Denise, where do other agents get all this market data? I get a monthly report from my MLS but it is a broad overview of my county and not very helpful for getting data for individual areas.” A: Your first step is to actually go to your MLS or give them a call. In […]
Posted in Ask Denise, Business & Finance 
Tags: continued learning, data, market data, MLS, Multiple Listing Service, statistics 
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Q: “Denise, I really wish I were more stat savvy. I see my competition and their offices put together these amazing reports and what I can generate is really lacking (and I don’t know the first thing about where the stats even come from so that isn’t helping). Help!” A: Your first step is education. […]
Posted in Ask Denise, Tools and Systems for Real Estate Agents Tags: data, MLS, report, statistics, stats No Comments »
Q: “Denise, I have been mailing to a farm area now for years and another agent has begun sending postcards to the same area. One of my clients collected a couple and gave them to me. I was shocked! The cards blatantly said she was #1 in sales for the last year. I don’t know […]
Posted in Ask Denise, Tools and Systems for Real Estate Agents Tags: Branding & Design, farm area, hype, Listing presentation, MLS, sales, statistics, stats No Comments »
When agents ask me how the market is I always answer with, “It depends.” There is no such thing as one general market. Markets change by price point, by area, by neighborhood, and by home style. While the media has been guilty of making sweeping statements that the market is either a strong buyers’ or […]
Posted in Real Estate Coaching, Mentoring, and Training, Sellers, Zebra Reports Tags: competitive market, Current Market, days on market, home market, housing market, list price, listings, market activity, market analysis, market conditions, market research, MLS, Multiple Listing Service, research 2 Comments »
Q: “Denise, this spring has gotten away from me and I have a few ‘almost now’ clients in my pipeline that I need to reach out to. What do you suggest?” A: I would suggest putting together a half-year market review for the area they are considering either buying or selling in. This should include a […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents Tags: ask denise, client care, Denise Lones, market trends, MLS, prospecting, The Lones Group No Comments »
Q: Denise, I would really like to know more about how to research market statistics to spot trends, but I don’t want it to take a ton of time. What do you recommend? A: Good for you! Your first step should be to take a closer look at your MLS. Many MLS’s have either live […]
Q: Denise, I know you said last week that the market is in a bit of a lull, due to the time of year, but after the activity of weeks and months past, this is eerie. I have listings with no showings when just two weeks ago I was having multiple offers! What should I […]
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