It is common knowledge that specialists usually garner more demand than generalists. However, real estate agents rarely start their real estate business only specializing in one type of real estate. Most real estate agents build their business with any transaction available. Fast-forward a few years and most agents find their database full of past and […]
Posted in Zebra Reports 
Tags: balance, building a niche market, Communication, consistency, historic, neighborhood, specialize, waterfront, website 
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The starting point: Susan is a historic homes specialist and enthusiast, as well as a senior downsizing specialist. Her passion for historic homes has resulted in her not only painstakingly restoring numerous historic homes, but researching and archiving Seattle-area properties designed by her great-great uncle almost 100 years ago. The target audience: Her dedication for […]
Posted in Branding & Design, Branding Spotlight Tags: blue, historic, script, vintage, white No Comments »
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