client database | The Zebra Blog

Posts Tagged ‘client database’

Direct Mail vs. Email

There isn’t a week that goes by that an agent tells me that they have decided to keep in touch with their past clients and sphere database primarily by an email newsletter. That email may be created by their company or it may be custom-created in MailChimp or Constant Contact, but the more important issue […]

Ask Denise: Don’t Doubt your Database!

Q: “Denise, the agent I share an office with is raving about her new CRM. It is online and very techy. I am generally not techy. I have my database in an Excel sheet which I can manage, but should I just go to a class and step up to this new system? It seems […]

Ask Denise: Database TLC

Q: “Denise, I need to update my database. It is a mess. I had an issue a few years ago with my CRM that messed up all the data and I just haven’t been sending much out or communicating. How would you suggest I tackle this?” A: I am so glad to hear that you […]

Who Are Your Best and Most Reliable Clients?

Imagine you are in a contest and were competing against 100 other agents. The goal is to be the first to generate a bona fide buyer or seller – that is someone that is ready to put their home on the market with you or to write an offer on a property. The prize is […]

Real Estate & Gardening – Kindred Spirits!

Real Estate and gardening have more in common than you might think. Savvy real estate agents have figured this out. Think about planting a garden. You make sure the soil is good quality, you decide what you want to plant, you plant your seeds, and then you water the seeds and tend to that garden […]

Ask Denise: Experience vs Youth

Q: Denise, it is time for me to take a new photo. The one I am currently using is 15 years old. My hair just isn’t that big anymore and I have way more wrinkles. I am struggling because I am in an office with a lot of 30-somethings who dress hipper, understand technology so […]

Ask Denise: My Client Database

Denise Lones

Q:  Denise, I was in your Safari class this week and you talked about the importance of having your client database on your own computer. I have my database on my company’s server via their CRM. Can you elaborate a bit? A:  You bet! I firmly believe that you should have control over your client […]

Ask Denise: Developing Your Sphere at Church

Denise Lones

Q: Denise, I have just joined a new church. There are a few people in the congregation that I have talked to and would like to add to my database, but I don’t want to seem like I have just joined this church to market to the members. What do you suggest? A:  I think your […]

2014 Business Planning: Increasing Your Referral Base

Man opening mail

At the end of the year most agents look at the business and how they did throughout the year to learn from their successes and failures and make their adjustments for the year to come. When doing this, agents tend to focus on their total production, income generated, time worked, and overall pace of their […]

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