Ask Denise: Targeting Two Markets | The Zebra Blog

Ask Denise: Targeting Two Markets

Q: “Denise, I am going to be relocating to an area that is a high-demand area for retirees from my current area. Just wondering how you think I should use that to my advantage?”

A: There are two key audiences that you should be marketing to – your current client base and agents. With your knowledge of both their market as well as your new market, that makes great sense to get the word out that you are one of those unique individuals who knows both.

By providing both groups great information about your new area and by making it look fun and inviting, you are a shoe-in for referrals from both groups.

Mail and social media should be your go-to forms of communication.

Congratulations on your new chapter!

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