Q: “Denise, I am going to start a geographical farm (yeah! Finally!). I got a list of 500 names and addresses in my target neighborhood from my title company, but I am having second thoughts about starting with that many people. Any ideas on how to find the best choices in a neighborhood?” What a […]
Q: “Denise, I just helped some buyers buy a home in a neighborhood that is next to the neighborhood I have been farming for years. I helped my buyers write a strong offer that prevailed in a multiple offer situation. I want to send out a Just Sold notice to this neighborhood to let people […]
Q: Denise, as per your request, I am currently going through my 2015 numbers and comparing the number of buyer solds versus the number of listings sold. I was stunned to learn that I had waaaaay more buyers than sellers. Holy cow, no wonder I am so tired! It is clear that in order to […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Sellers, Tools and Systems for Real Estate Agents 
Tags: ask denise, Branding & Design, Buyers, expired listings, farming, geo farming, geographical farming, Lead Generation, listings, Sellers 
2 Comments » Q: Denise, after several months of farming, I just got my first call (yeah!) and I am going to a listing presentation this week. I have created my farming bible that you recommend and I want to have some current market information with me. What should I bring? A: Congratulations! I am so proud of […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Sellers, Tools and Systems for Real Estate Agents Tags: agent marketing, ask denise, Branding & Design, farm, farming, Follow-up, geographical farming, Listing presentation, Pricing, Real Estate, Sellers No Comments » Q: Denise, I want to add a lead generation activity for 2015. Would you recommend I focus on social media and post a lot of real estate information? Or should I add a farm area? It is much cheaper for me to focus on social media… A: Hands down, geographical farming is a reliable, long-term […]
Many agents who think about targeting a geographical farm choose that farm based on what they think will produce best results. But without verifying that research, this may not actually be the case. Other agents like the idea of farming their own neighborhood because it is convenient and people may already know them from that […]
Q: Denise, I am going to do the Annual Client Reviews for my clients. Thank you for the great idea! But I also want to take care of my farming database. What do you suggest? A: Great question and good job on thinking about what you can do for your farm! As an agent, I […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Tools and Systems for Real Estate Agents Tags: ACR, annual client review, annual neighborhood review, ask denise, building a geographical farm, database, farm, farming, geo farm, Lead Generation No Comments »
Have you ever thought about geographical farming? It can be a highly effective way to generate business. But if you expect top-notch results from your farm you must deliver a top-notch product! That would include statistics on the marketplace, articles about community events, and more. And if you really want to make an impact (the […]
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