Lin Shih is a Seattle condo veteran and specializes in buying and selling condos in Belltown and Downtown. Lin’s custom brand sets her apart and helps past and future clients remember her. Rich scarlet with tone-on-tone scroll-work fill her header and footer.

Classic fonts are easy to read and accented by traditional calligraphy in select headlines. Her linear layout is versatile enough to adapt to a variety of marketing applications, including her comprehensive mail marketing plan.

She has a database of past clients and an active farm that she stays in touch with every month. Her brand is sent out in three sizes, each featuring timely and relevant content. She employs a jumbo postcard with bite-size pieces of info, an article mailer for meaty articles, and a quarterly booklet filled to the brim with information about the market and professional services.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.