CMA | The Zebra Blog

Posts Tagged ‘CMA’

2014 Business Planning: Providing Stellar Service to Past Clients

Female agent in front of houses

My last two Zebra Reports (Increase Your Referral Base and Easy-to-Follow Referral Generating System) have illustrated not only the importance of staying in contact monthly with your database (made up of both potential and past clients, also called sphere of influence or SOI) but also an easy plan to follow that keeps you top of […]

Ask Denise: Seller Disappointed by Market Price

Denise Lones

Q:  I just had a listing presentation and presented a CMA (Comparative Market Analysis) to a couple who thought they would be able to get hundreds of thousands of dollars more for their home than they can in this market. They were banking on this home to allow them to retire. I feel terrible – […]

Ask Denise: Concerns About New Pricing Tools

Denise Lones

Q:  I like your idea of adding more tools to my pricing toolbox, but I am concerned about pricing correctly with the CMA tool I am already using now. I don’t have confidence in my pricing ability and I’m worried that if I introduce something new it might give me a completely different price –then […]

The Power of Research

Presenting Data to Clients

When I was a new agent – and I mean a brand new agent in my very early 20s – I was called to go out on a  listing presentation. I had not met the seller before nor been on his property. I got to the house and briefcase in hand, began walking up to […]

It’s the Little Things That Count by Denise Lones

You’ve been told your entire life “It’s the little things that count.” Well, I’m here to tell you it’s true! How does this apply to your real estate business? Read on. When people come to us to buy or sell a home, it’s our job to help them navigate the rough waters of the process. […]

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