One of the biggest challenges real estate agents face is confidence. Just about every agent I know suffers from lack of confidence from time to time. Agents who are new face challenges with confidence because they are concerned about their knowledge and expertise. Agents who are trying to tap into a new market or niche […]
December content has arrived for Club Zebra Pro members, with three great new articles, ready-to-mail, for your prospects’ inboxes and mailboxes this month. The weather outside may be frightful, but our December content will surely be delightful to your past clients and prospects. Don’t miss out on our carefully researched predictions for 2021, this is […]
There are very few things I am as passionate about in business as branding. Brand Development is as critical in business as determining your business name, mission statement, your entity (such as S Corp, LLC, etc), and your processes. However, there seems to be confusion about what your brand really is. Some think it is […]
Posted in Branding & Design, Zebra Reports 
Tags: brand, branding, Branding & Design, colors, fonts, logo, style 
1 Comment » September client mailer content has arrived for Club Zebra Pro members. As always, they are expertly written and ready-to-send to your clients without attribution to The Lones Group. This September we have an article on allaying fears about a housing bubble – great for your whole audience. Next up, for your sellers we have an […]
Q: “Denise, I have been using my brand for about ten years now. I got a new photo recently and want to change that on my materials and I am thinking about redoing a few things on my brand. You know, lighten things up a bit, rework some of the fonts, adjust some of the […]
Posted in Ask Denise, Branding & Design Tags: brand refresh, branding, Branding & Design, personal brand, refresh, update No Comments »
Hi everyone. Welcome to this week’s edition of the Zebra Report. Today, I wanted to talk about niche markets. A niche market is defined as a smaller part of a larger market with its own defined area of specialization. The perfect example of a niche market in real estate is waterfront property. I happen to […]
5 Tips for Effective Social Media Marketing That Won’t Cost You a Dime One great aspect of being a self-employed real estate agent is that you get to tell the story of your business on social media. The goal of social media marketing is to remind past clients that you are actively open for business […]
Posted in Branding & Design Tags: Branding & Design, Facebook, social media, social media marketing No Comments »
With social-distancing in effect, you might have some extra time to dedicate to refreshing you brand. Are there any brand adjustments you’ve been putting off, such as portrait and brokerage logo replacements? Have you been dreaming of a new logo? You grow and develop as an agent and an individual… shouldn’t your brand grow with […]
Posted in Branding & Design, Branding Spotlight Tags: brand refresh, Branding & Design, logo, update No Comments »
I have never spoken to an agent who says they aren’t making money and haven’t been able to figure out why. There is always a reason, a cause, an excuse and often an absence of completing critical tasks. There is also a trail of obvious facts that lead me directly to the cause, the reason, […]
Posted in Business & Finance, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Zebra Reports Tags: attention, Branding & Design, business building, business plan, business planning, connections, consistency, focus, mailing list, mailings, Money, money management, networking, no schedule, saying no, scheduling, self-discipline, Time Management No Comments »
Q: “Denise, I want to drum up some business in my farm area before the end of the year. I have been sending a regular monthly update via mail, but want to have a good call-to-action to get people to do something. What do you suggest?”
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