Q: “Denise, if I sent a Just Listed card for a listing of mine in a farm this month, should I also send my regular market report?”
A: Yes! A Just Listed card is a different animal than a market report. If you are consistently sending a market report with market information and statistics, then consistently send that. But remember, in a farm, you want layers of communication. Your market report is a fantastic base layer. But other layers can and should be added as opportunities arise. A Just Listed card, the listing letter series, or an open house announcement (when we are back doing those in earnest) are fantastic layers that can be added. You can add additional layers by attending neighborhood meetings, reaching out to expired listings, or beginning a letter campaign for high-demand product.
Think about those layers!