It is common knowledge that specialists usually garner more demand than generalists. However, real estate agents rarely start their real estate business only specializing in one type of real estate. Most real estate agents build their business with any transaction available. Fast-forward a few years and most agents find their database full of past and […]
Posted in Zebra Reports 
Tags: balance, building a niche market, Communication, consistency, historic, neighborhood, specialize, waterfront, website 
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Niche marketing is when you decide on a particular target you want to go after, then do whatever it takes to become the very best market expert on that niche, and finally market your expertise to that niche. It sounds simple, right? But there’s a lot packed into those three steps. First, why should you […]
Posted in Zebra Reports Tags: Branding & Design, Expert, niche marketing, professional, prospecting, real estate specialist, waterfront No Comments »
Have you ever had a unique situation that required a unique professional? For example: A medical issue that could only be addressed by a specialist, such as a foot surgeon? A legal issue that required specialty knowledge, such as a real estate land specialist? A home remodeling issue that was outside the scope of what […]
When you think of a geographical farm, what comes to mind? Postcards? A monetary investment? An ongoing faucet of revenue? We all know that mailing is a tried-and-true way to make connections. So what do you do if you want to connect with more people in your farm, but you don’t have the budget yet? […]
The most important thing that an agent can do in their business is to pick something that they can successfully do consistently. The problem for most agents is that at the beginning of every year, they make great plans. They have good intentions and they make lists of things they want to get done. But […]
I’m excited about today’s Zebra Report because I get to talk about my favorite mailers—both my favorite mailing campaign I sent out and my favorite that I’ve received. Let’s rewind maybe ten years, and it was the Victoria’s Secret mailing campaign. They did such a phenomenal job. They were so consistent that I received something […]
Over the next few Zebra Reports we are going to be covering campaigns. At The Lones Group, we define campaigns as a series of communication points geared towards a specific audience. For example, if I send an annual property report to my past clients, that is part of my past client campaign. If I send […]
Most people wish they had more time. There are very few successful agents who are able to check everything off their list at the end of the day. In fact, many agents will never reach the level of success they should because they are mired in a never-ending sea of tasks – and they are […]
Posted in Zebra Reports Tags: checklists, getting things done, leverage, Time Management No Comments »
There isn’t a business out there without a pipeline. A business pipeline is basically the path a client takes from the start and getting to know you, through the transaction, and beyond the conclusion of business (sometimes for many years after). A successful pipeline has 3 parts to it: Before, During, and After.
One of the many tried-and-true paths to success is teaming up with a great partner. Lisa and Justin aren’t just life partners, they’re a successful real estate team who work well together by balancing their strengths. Their branding highlights their partnership in several different ways. Their logo features a split-roof house, representing two 2 people […]
Posted in Branding & Design, Branding Spotlight, Zebra Reports Tags: mid-century modern, timeless No Comments »
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