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Archive for the ‘Zebra Reports’ Category

Is “Easy” Killing Your Brand?

Over the years, The Lones Group has built hundreds and hundreds of brands for agents. These brands are as unique as each and every agent they were built for. They are eye-catching, memorable, and brimming with agent personality. They do the job of talking for the agent when the agent is not in front of […]

A Little Perspective on Tax Time

This week I want to discuss taxes. Yes, it is that time of year again. Every year during this time I seem to get many calls from real estate agents that are concerned about it being tax time. This is that time of the year when many real estate professionals get nervous. Perhaps they have […]

5 Points for Long-Term Farming Success

Developing a consistently-producing farm is a great way to develop a reliable income stream. But what are the individual components that deliver the greatest likelihood of success? All too often, agents begin a farm with the best of intentions, but quickly lose momentum if that farm doesn’t produce expected results right away. Especially in this […]

Why You Need Rules in Your Business

Today I want to talk about having rules in your business and why it’s so important to stick to them in this market. I was talking with a client a few weeks ago, and they were very frustrated. This client was working with a buyer that started in one area and viewed all the listed […]

Creating a Team or Partnership? This is your MUST-HAVE!

Expectations in a team or partnership.

I have worked with dozens and dozens of partnerships, teams, and businesses through the years. The vast majority of them wind up falling apart. Agents and brokers form alliances with the best of intentions – I am good at this, you are good at that; let’s leverage our time and resources – but usually don’t […]

Key Communication for Finding Sellers in 2021

Hi everyone! Today I want to talk about the severe shortage of inventory in our real estate market and how real estate agents in 2021 need to go about finding sellers. In a business where every day you are seeing shocking list-to-sale-price ratios and these really high sale prices, I’m sure there are moments where […]

Motivating Sellers – Opportunity Sellers vs Life-Change Sellers

If you are creating a campaign to attract sellers, one of the elements that is likely top-of-mind is your call-to-action. A call-to-action is that piece of information that creates urgency and causes a potential seller to pick up the phone. For example, if you have presented information on a median sales price increase in a […]

The Little Things That Have the Greatest Impact

When I first starting my real estate career, many years ago, a very smart mentor/trainer of mine used to tell me ALL THE TIME that it was the little things that would determine my level of success in real estate. It took me years to fully understand the impact of what he was saying but […]

Facts vs the Gist

Are you a facts agent? Or are you a gist agent? It likely depends on the situation, your personality, your frame of mind, and what the situation really calls for. How you like to receive information may also be different than how you prefer to provide information. The gist isn’t a bad thing – you […]

Run Your Business Like a Quarterback

With the upcoming Super Bowl, I’ve had football on my mind. I want to examine that a little bit today, and look at some strategies used by the football pros can be applied to our businesses. When we watch the game, there are a lot of players on the field, all with important jobs to […]

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