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Archive for the ‘Zebra Reports’ Category

Worst-Case Scenario: Your Vendor Referral Botched the Job!

It’s a beautiful day in your real estate world when you receive a call from your Seller who is absolutely freaking out about an incident that happened at their home.  You can tell the Seller is very upset, so you listen intently as the Seller explains that the landscaper you referred cut through their in-ground […]

Good Old-Fashioned Client Care – Your Best Business Asset!

If I had a dollar for every time one of my clients asked me my opinion about the latest and greatest business building product or gimmick, I would be a multi-millionaire. Agents are always looking for ways to improve their business model and to increase their income, but they often overlook their best asset. The […]

Systems Can Make You BIG MONEY in Real Estate

I have always been a “systems” girl. I need things in their right place. I don’t like things out of order and I like to be able to control my environment. I am not a neat freak, but I am an organizational one. I like things to have a “home” and I like things to […]

Branding Procrastination = Costly Missed Opportunities

When I first started working with new home builders who were developing large residential communities, I was in awe of the amount of effort that went into the branding and naming of the community.  I remember sitting in meetings and focus groups for what seemed like weeks to come up with the branding concept and […]

The Marketing Triangle

Every real estate professional at some point in their career must face the cold hard facts about ineffective marketing.  Marketing is an essential part of running any successful business and real estate is no exception. Without good marketing you will never be able to predict what your business will look like year to year. Can […]

King County Assessor, John Wilson – Strong Leader, Innovative Ideas, Powerful Voice  

I am not one to actively search for speakers about government policy as quite frankly I think they can be a little dry and often too focused on what is in their best interest politically.  So, when I first heard about some innovative things that the Washington State King County Assessor’s office was doing, I […]

The Impact of Trends in Real Estate Investing – What You Need to Know

Smart investors are always on the hunt for the next big thing. I have been studying real estate investing trends for years, and I have identified trends that greatly affect investors. Here are a few of them: “Secondary” City Growth Many years ago, I began predicting great areas to invest in based on criteria I […]

Direct Mail vs. Email

There isn’t a week that goes by that an agent tells me that they have decided to keep in touch with their past clients and sphere database primarily by an email newsletter. That email may be created by their company or it may be custom-created in MailChimp or Constant Contact, but the more important issue […]

Is Your Comfort Zone Killing Your Business?

Think back to the last time a buyer asked you to show a home on your day off. Did you agree to do it? If so, you may be operating in your Comfort Zone! Have you made a commitment to yourself to start doing video, but have made excuses for yourself? Lack-of-time, need-a-haircut, bad-lighting type […]

Does Your Business Need a Visual Disruption?

We have a new employee at The Lones Group this week (welcome, Izabella!) and with it came the usual reconfiguring of desks and equipment. The plan is in place and by the end of the week, furniture will be moved, vacuuming of baseboards and spaces behind desks will happen, people will move around and starting […]

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