Ask Denise: High-tech listing presentations | The Zebra Blog

Ask Denise: High-tech listing presentations

Denise Lones

Q: Denise, what do you think about using an iPad for a buyer or seller presentation?  I work in a high-tech marketplace, and I want to look like I’m on top of my game!  The truth is, I don’t have the device, and have no idea how to use it, but I am happy to learn if it will help me.

A: What a great question!  First of all, I coach many, many agents who are successful without the use of a tablet device … as well as many who use them.  If you are going to use a tablet, it’s critical that you practice, practice, practice so that your presentation is flawless.  There’s nothing worse than trying to use technology to present yourself as an expert … all the while fumbling your way through your presentation.  The one thing I do want to caution you on is this: often when we rely on technology to roll out presentations we become disengaged from our clients, who find their eyes drawn to a screen, rather than the agent’s face.  If you add a tablet to your presentation, be sure to build in time that helps you build rapport with clients along the way.

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