This week’s design spotlight features the brand of MASTERY agents, Crista Robertson and Nicole Noyola, from Redmond, Washington. Crista and Nicole make a dynamic team by leveraging their combined experience with interior design, staging, and technology. They wanted a sleek and modern design with zero fuss and embellishment. Whitespace was key in the creation of this contemporary design, allowing the colors and brand elements to pop. They preferred bright colors with strong contrast, which resulted in bright spring green and tangerine accents over contemporary neutral grays.
While Crista and Nicole are a unit, the colors provide each with their own color identity. The crisp rectangles in their design structure keep the brand open and easy on the eyes while providing modular space for their contact info and tagline. The subtle pattern over the bright modular color boxes emphasizes their systematic dependability. Their font selection includes an all-business sans-serif and a personal semi-serif. The sleek and modern ampersand highlights the power of their team approach and keen sense of style, perfectly tying together this cutting-edge design.
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