Q: “Denise, I just did Photos with Santa event that allowed people to bring their pets to visit with Santa. My clients loved it! How can I do more to capitalize on this? Can I share some of the photos on social media?”

A: You should find out from your photographer if you can use the photos for your own marketing purposes and you should ask your clients if they are comfortable with their pets being on social media. If so, yes! I would use it on social media, do a mailer and thank your clients who came to the event, and I would use it in next year’s marketing. Go for it!