Design Spotlight: “Wayward Madrona” | The Zebra Blog

Design Spotlight: “Wayward Madrona”

Madrona trees are unique to the Pacific Northwest portion of the United States, and are an iconic image in that part of the country, particularly in coastal areas.

We’ve based the color palette for “Wayward Madrona” on a madrona tree’s most notable feature — it’s reddish bark, which regularly peels off the trunk — and then added a lyrical reference he blue of sea and sky.

The watermarked effect of the madrona tree provides a beautiful backdrop for newsletters and other non-photo heavy marketing pieces. ¬†When the “Wayward Madrona” brand is used to showcase a listing on a flyer, the design features only the blue portion of the design.

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