“Wow” is the response we hear over and over to Les and Kathy Scott’s brand.
Les and Kathy coach with us in our EVOLVE group, and they have approached branding their business with the importance it deserves. The Scott’s brand quietly shouts sophistication and stability. We’ve incorporated colors traditionally linked to luxury (blacks and golds), but have maintained a feeling of approachability — that same warmth of spirit that Les and Kathy exude when you meet them in person. That’s exactly what a brand should do! And the medallion element is equally effective in full color, or as a background element.
Branding partners can sometimes be challenging — how best to represent both individuals accurately? The Scotts told us we definitely accomplished that for them.
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