This week’s design spotlight features the brand of our CUSTOM SIGNATURE client Marilyn Ferris, from Seattle, Washington. Marilyn worked in high-end cosmetics retail, and needed a brand that fits her classy style. She wanted an elegant and understated design that centered around a unique monogram. It is repeated as a chic watermark on select pieces. The monogram provides the perfect bridge between her magazine-style serif font and ornate script font. Strong bars divide the header and footer from the body with the high contrast between rich gold and deep bronze.

The brand pairs these bold choices with shades of pale fawn. This understated palette makes property photos pop and allows her property marketing pieces to showcase her clients’ homes. The subtle romantic swirls add luxurious texture to her design. Her final design combines her classic tastes with modern style to help her conquer her local market!

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