This week’s branding spotlight features a Semi-Custom Pro brand created for MASTERY alumni Lorne Lentz. Aside from his real estate business, Lorne owns a florist shop in downtown Lynden, Washington, and understands the power of consistent branding. He wanted a design that would appeal to modern customers and complement the colorful images of his flowers and merchandise. He began by selecting the perfect template from our Semi-Custom Pro gallery of 100 designs. We found a beautiful image of Lily-of-the-Valley flowers on a whitewashed florist’s table, and paired it with a matching whitewashed wood texture. The white-space in the background makes the brilliant colors of the brand and floral photography pop. The eye-catching vivid green color complements the variety of colors in the featured arrangements. Since a florist shop does not need the same templates as a real estate agent, we worked with Lorne to customize his template selection. In addition to the restyled flyer and postcard, we also created arrangement cards, display placards, and informational rack cards. The Blossoms logo features a smooth script while a round sans serif font makes up the body text. The special sans serif font has beautiful ornaments to add a touch of flair to any line of text. This modern brand is a fresh approach to the art of floral sales and displays.
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