This week’s branding spotlight features the design of Custom Branding client Mike Toomey from Kirkland, Washington. Mike is a real estate industry veteran, with over 33 years of experience and a strong ethical compass. He needed a modern brand to establish consistency and streamline his workflow. The pseudo-stained-glass effect in his sidebar is eye-catching and provides a unique view of the Seattle area. Edge-to-edge charcoal backgrounds create a luxurious stage for his content and property photos. A blocky sans-serif font combined with a handwritten font creates the perfect balance of industrial and personal styles. Finally, a single-line logo of a city silhouette is a graphic echo of his brand photo and ties all the elements together.