Erik Zaugg and Joe Klarman, team leaders of the Russell Jones brokerage in the heart of Seattle, envisioned a personal brand design inspired by pulp fiction magazines–like the comic book-style magazine printed in the early to mid-1900’s. We started by creating a logo with text similar to the magazine headlines, and a custom Seattle Skyline illustration. We built the rest of the brand with a angular line dividing their names and information. On the Home Book cover, the diagonal inspired a stylish and eye-catching layout that invites viewers to look inside.
We used gold to provide a bit of shine, combined with a modern sans-serif font and a vintage-looking headline font. Klarman and Zaugg’s new brand is perfectly modern and classic at the same time, and compliments their natural ability to stand out from the crowd.
To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email [email protected]