The starting point: Sara wanted her Semi-Custom Pro brand to reflect her positive outlook and her tagline, “ Motivate – Positive – Change.” She was drawn to a striking red and charcoal palette, and wanted to incorporate her existing logo that showcased her last name, Fish.
The target audience: As the managing broker of her office, Sara has both knowledge and experience in her toolkit. She wanted her brand to appeal to her diverse clientele and her referral-based business.
The strategy: Our goal was to blend Sara’s established logo with a pre-built design, and maximize the impact of her powerful red-and-charcoal palette.
The final brand: We used the logo in a repeating latices pattern with tone-on-tone shading to fill the decorative sidebars. Rich backgrounds make content images pop, and a splash of silver foil adds a little light-hearted luxury to the design, which is sure to stand out in Sara’s local market.
To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email [email protected]