The starting point: With a background as an appraiser and years of experience in commercial real estate, Tom Qualiata wanted to unify his marketing and systems with a sleek and professional look. His business style emphasizes transparency and integrity, and he selected an elegant Semi-Custom PRO design to bring everything together.

The target audience:  He wanted a relaxed yet impactful design that would appeal to individuals as well as investors.

The strategy:  An iconic Q emblem is easy to recognize and acts as a stamp of authenticity for every marketing piece.

The final brand: Dark backgrounds create a dramatic stage for full color property photos. Silver pinstripes set against deep navy creates eye-catching contrast. Just a few elements create a refined and versatile design as the foundation for all his templates.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email [email protected].